The move is an interesting one given the often ambiguous data by many of the more established streamers. Netflix has started releasing some data for hit titles in their first 28 days, but generally only if they do particularly or surprisingly well, while many others release vague statements of success.
Along with the news that it would be sharing the data with its filmmakers, the service revealed that between January and May, it had its top-performing title on the service. western, a documentary about life on the border of Mexico and Texas, directed by Bill Ross IV and Turner Ross, followed by cartel land and Traitors.
Sundance Institute Doc Fund fosters diverse slate of filmmakers with $590,000 in grants
It will give filmmakers information including a gender identity breakdown, age range, what platform, such as Roku, where it performed best, and which countries it was particularly popular in.
The company said it wanted to empower filmmakers and give them a better understanding of their audiences, which it said could help “long-term roadmaps for future productions”.
western Co-director Turner Ross said, “Doc+ is changing the power dynamic of film ownership and what we as filmmakers benefit from. It’s one simple piece of the screen that shouldn’t be revolutionary: They give our work a go. Give the platform, that platform attracts the audience, we learn who our audience is. It’s a simple democratic notion of transparency. What a novel idea.”
The move comes as XTR has six films at the Tribeca Festival: Ellie, Ascension, Like a Rolling Stone: The Life and Times of Ben Fong-Torres, Miracle Fishing: Kidnapped Abroad, Tigre Gente and Wake up on Mars
“Corporate streaming platforms use data from movies to influence their content strategies – but they keep it away from filmmakers. We believe that filmmakers should have that access and let them do what they want with it – hopefully using it to influence what they think of their future art. Do too,” said Brian Musser, Documentary+ and XTR CEO. “We are the first platform to share data with filmmakers, I hope this creates a trend for the rest of us to follow.”