Sony Music Group opens new Southeast Asia HQ in Singapore

Sony Music Group (SMG) has opened its flagship headquarters for Southeast Asia, based in Singapore.

SMG says that the opening of the HQ “increases its investment and cements its long-term commitment to the region”.

The new office will be home to SMG companies including Sony Music Entertainment (SME), Sony Music Publishing (SMP) and artist and label services company The Orchard, as well as serving as the new base for Sony Interactive Entertainment, creators of PlayStation.

SMG says that its new headquarters will house specialists in pan-regional marketing, data analytics, human resources, finance, digital innovation, business development, A&R, and publicity, focused on Singapore and the wider region.

The company also says that establishing the regional hub in Singapore will allow it “to leverage the talent pool and technology ecosystem” in Singapore.

At the official opening, Singaporean superstar Sezairi, who recently broke records in Singapore, Malaysia and Indonesia, with his hit song It’s Youalongside fellow Singaporean superstars Linying and Benjamin Khen, sang their hits in a pre-recorded performance for an audience including government representatives, dignitaries from the Southeast Asia entertainment industry and SMG’s leadership.

Singapore’s Minister of State for the Ministry of Trade and Industry and the Ministry of Culture, Community and Youth, Alvin Tan was in attendance at the event, alongside Tse Yong Lim, Vice President, Singapore Economic Development Board.

Also present at the opening were several senior leaders from SMG companies.

In Southeast Asia, Sony Music Group is home to artists including, Eric Chou, Sezairi, Tabitha Nauser, Gary Valenciano, Zee Avi, Dandy Hendstyo, Rhosy, Jason Chan, A-Teez, Ben & Ben and Fatin.

“Asia is a diverse and vibrant region that has become a cultural force to reckon with, boasting some of the best talent and creators in the world.”

Shridhar Subramaniam, Sony Music Entertainment

Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and the Middle East, Sony Music Entertainment, said: “Asia is a diverse and vibrant region that has become a cultural force to reckon with, boasting some of the best talent and creators in the world.

Sony Music has a rich history of discovering and supporting some of the most iconic artists and impactful music originating from Asia, and it is fitting that Singapore, a technology, business and arts hub that’s long been considered a gateway to the rest of Asia, is the base for the next stage of our growth.

“Our new Southeast Asia headquarters will enable us to work more closely with our sister companies, blending innovation with entertainment to create even more benefits and opportunities for artists across the region.”

Mr Lim Tse Yong, Vice President and Head, Capital Goods and Conglomerates, Singapore Economic Development Board, said: “We are delighted with Sony Music Group’s decision to establish Singapore as its Southeast Asia headquarters.

“This is testament to our continued attractiveness as a hub for companies to drive their business, innovation and talent objectives for the region. We look forward to the exciting offerings Sony Music Group will bring to its artists and audiences across Southeast Asia from Singapore. ”

“We are excited to have moved into this new office with the rest of Sony Music Group in Singapore.”

Carol Ng, Sony Music Publishing

Carol Ng, President, Asia of Sony Music Publishing, said: “We are excited to have moved into this new office with the rest of Sony Music Group in Singapore.

“There is a richness of culture in Asia that has inspired countless songwriters spanning genres and generations. We are on the lookout for the next generation of Asian song-writing talent to enhance our existing roster, deliver new music to our audiences and take Asian music global. ”

“We always want to ensure that our labels and partners have access to the information, opportunities, platforms and services they need to grow their audiences in markets globally.”

Priya Dewan VP, The Orchard

Priya Dewan VP, International Marketing, Asia Pacific and MD, Southeast Asia and Korea at The Orchard: “The music scene in Asia is thriving.

“We always want to ensure that our labels and partners have access to the information, opportunities, platforms and services they need to grow their audiences in markets globally.”Music Business Worldwide

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