What makes Reuters Breakingviews successful

Rob Coxthe outgoing editor of Reuters Breakingviews, writes about its success.

Cox writes, “But the main reason Breakingviews is still a respected brand among the global financial community are its value propositions, which our founding Chairman Hugo Dixon championed, and which remain unchanged. From the start, our mission has been to produce agenda-setting financial insight, which means to be first with the intelligent view (we added ‘intelligent’ after fast-but-noisy Twitter came along), provide value for time and analytical depth, and do it in an enjoyable way.

“This is not to suggest we are standing still. To reach new, more diverse, and younger readers, Breakingviews and Reuters will almost certainly need to consider changes to the way it delivers its brand of insight. The email alerts we pioneered two decades ago – long before the current vogue for newsletters – can be reimagined. The 350-word considered view, which offers what some newcomers like to call smart brevity, has been our hallmark since day one. But that still leaves room for longer columns that explore financial matters with greater voice and specialized insight.

“Alas, those decisions, be they minor tweaks or wholesale innovations, will be made by my successors – the 30-odd editors and columnists who will collectively continue to deliver the smartest, timeliest insights on money to be found anywhere in the media landscape. ”

Read more here.

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