Titan Tanishq becomes first Indian jewelery brand to step into Metaverse with launch of ‘Rivaah’ collections

Titan’s flagship jewelery brand Tanishq becomes the first Indian company in this segment to enter the metaverse universe through the launch of its ‘Rivaah’ – a wedding jewelery-focused sub-brand.

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Tanishq has unveiled its newly launched collection in a virtual world of the metaverse platform to create a highly immersive and personalized 3D virtual experience for its viewers. This is the first time any Indian jewelery brand has launched a jewelery collection on metaverse, Zee Business’ Managing Editor, Anil Singhvi said.

The benefit of launching the collection on metaverse is that people can try everything virtually and then even own it physically.

Shares of Titan ended at Rs 2514.50 on the BSE on Friday, gaining almost Rs 55 or over 2 per cent.

Recently Indian automobile company Mahindra & Mahindra released its first non-fungible token (NFT) of Thar. Additionally, McDonald’s too launched its first NFT in the US.

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