Universal to represent Elvis Presley publishing catalog, via global deal with Authentic Brands Group

Universal Music Publishing Group (UMPG) has struck an exclusive global deal with Authentic Brands Group, owner of Elvis Presley Enterprises, to represent Elvis Presley’s historic song catalog.

The agreement builds upon Universal Music’s existing relationship with ABG.

In November 2021, Universal Music Group (UMG), and ABG inked a strategic initiative to acquire and actively manage artist brands.

As part of the expanded relationship, UMPG and ABG will represent Presley’s catalog of legendary hits worldwide, excluding the UK.

The catalog includes hits like Can’t Help Falling in Love, It’s Now or Never, Memories, A Little Less Conversation, Don’t Be Cruel, Jailhouse Rock, Love Me Tender, Viva Las Vegas, Teddy Bear, Amazing Grace, All Shook Up, Tears On My Pillow and more.

In addition to Presley, ABG’s portfolio includes iconic celebrity brands such as Marilyn Monroe and Muhammad Ali.

According to a press release, ABG uses these rights to create “memorable brand experiences that come to life across key consumer touchpoints, platforms and emerging media”.

One of the best-selling solo music artists of all time, Presley has sold more than 500 million records.

He holds the record for most songs charting on Billboard’s Top 40 with 114 hits, including an astonishing 40 within the top 10 and 18 reaching No.1.

Presley has won three Grammy Awards, a Grammy Lifetime Achievement Award, has a star on the Hollywood Walk of Fame and has been inducted into the Rock and Roll Hall of Fame, Country Music Hall of Fame, Gospel Hall of Fame, Rockabilly Hall of Fame and the Honky Tonk Hall of Fame, among others.

Presley also holds numerous records including the most RIAA certified Gold and Platinum albums, the most albums charted on the Billboard 200, the most No.1 albums by a solo artist on the UK Albums Chart, and the most No.1 singles by any act on the UK Singles Chart.

“Jody Gerson and I, along with UMPG’s teams around the world, could not be more excited and honored to work with ABG in making sure that Elvis’ iconic legacy endures for generations to come.”

Marc Cimino, UMPG

Marc Cimino, Chief Operating Officer at UMPG, said: “Elvis Presley has had an unprecedented and lasting global impact on music and pop culture.

“Jody Gerson and I, along with UMPG’s teams around the world, could not be more excited and honored to work with ABG in making sure that Elvis’ iconic legacy endures for generations to come.”

“We are honored to work in partnership with UMPG as guardians of Elvis’ incomparable catalog, bringing his music and cultural influence to audiences around the world.”

Marc Rosen, ABG

Marc Rosen, President, Entertainment at ABG, said: “2022 is shaping up to be a banner year for Elvis, highlighted by the highly-anticipated theatrical release this June of ‘Elvis’ directed by Baz Luhrmann, as well as the debut of Netflix’s upcoming animated action series ‘Agent King’.

“We are honored to work in partnership with UMPG as guardians of Elvis’ incomparable catalog, bringing his music and cultural influence to audiences around the world.”

Music Business Worldwide

Universal Music Publishing Group (UMPG) has struck an exclusive global deal with Authentic Brands Group, owner of Elvis Presley Enterprises, to represent Elvis Presley’s historic song catalog. The agreement builds upon Universal Music’s existing relationship with ABG. In November 2021, Universal Music Group (UMG), and ABG inked a strategic initiative to acquire and actively manage…

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