What’s behind the success of The Logic

William Turvill of Press Gazette writes about Canadian-based The Logic, which covers tech and innovation in that country and now has 18 journalists on its staff.

Turvill writes, “The Logic aims to publish one or two stories a day in total. ‘That really reduces the requirement on the reporters to feel like they’re on a hamster wheel always having to churn out copy for scale’s sake,’ says Skok.

“’The reporters and editors are our products. And for so long in a lot of organizations, that just has not been the case. ‘

“He adds that reporters are not set targets or quotes for work – ‘we do not rely on analytics to determine what they do. If anything they want more than we give them. We really try to keep them separate.

“‘Our view is, we’ve told our readers one to two really strong, original pieces of journalism a day, plus a daily briefing that comes out every afternoon that rounds up with some smart analysis of what’s been happening in the world.’ ”

Read more here.

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