Believe generated revenues of $ 182m in Q1, up 30.9% YoY

Paris-headquartered music company Believe has published its revenue for Q1 2022.

Across Believe’s entire business, the company generated revenues of € 162.5 million ($ 182.27m) in Q1, up 30.9% YoY.

Believe also reports that its Digital revenues were up 35.3% in Q1.

The company says that this growth reflects “positive market dynamics across the board as a result of favorable market trends, as well as strong and profitable investment in local teams, notably across Asia and Europe”.

Breaking Believe’s revenues down geographic region in Q1 2022, the company reports that its Asia Pacific and Africa division generated revenues of € 40.1 million ($ 44.98m) in Q1, growing 56.3% YoY.

Asia Pacific and Africa now represent 24.7% of the Believe group’s revenues.

Believe says that its revenue growth in the APAC region is owed to market dynamics which, “remained strong across the various regions and growth was particularly strong in China, India and the Philippines”.

Added Believe: “The Group further consolidated its market position in Asia thanks to significant investment in local teams and to the strengthening of premium services offering.

“Organic revenues were also uplifted by the extended service agreements with Think Music and VMAG, which were part of the transactions signed with Believe in Q4 2021.

Last year, Believe announced its intention to spend EUR € 100 million a year on acquiring music companies in various fast-growing territories around the world, with this strategy resulting in the acquisition of stakes in labels in the Philippines and India, amongst other markets.



Meanwhile, in France, Believe’s revenues increased by 30% YoY in Q1 2022 to € 28.4 million ($ 31.85m).

Believe says that its organic revenues “were uplifted by the extended service agreements” with Play Two and Jo & Co, the two independent French labels in which Believe acquired stakes in Q4 2021.

France represented 17.5% of Believe’s overall revenues.

Elsewhere, the Americas grew by 28.7% YoY to € 23.5 million ($ 26.35m) and represented 14.4% of the company’s total revenues.

Believe reports that this growth is a result of “strong activity level in Latin America notably in Argentina and Brazil thanks to solid investment in local sales and marketing and solid growth in the United States reflecting TuneCore performance”.

In Europe (excluding France and Germany) Believe reported revenue growth of 27.6% YoY, generating € 44.9 million ($ 50.36m) across the quarter.

Europe represented 27.7% of Believe’s total revenues in Q1 2022.

In Germany, revenues grew by 10.5% YoY to € 25.7 million ($ 28.82m) and represented 15.8% of Believe’s revenues in Q1.


Believe also breaks its total Group revenues into two segments, including Premium Solutions, which amounted to € 151.1 million ($ 169.48m) in Q1 2022, an increase of 30.7% YoY.

Revenues generated by the company’s Automated Solutions’ segment, ie TuneCore, amounted to € 11.4 million ($ 12.78m) in Q1 2022, up 33.6% YoY.



Looking to forward to 2022, Believe says that Revenues generated in Russia and Ukraine are anticipated to decrease by between 30% and 40% in FY 2022 compared to 2021.

Believe says that it generated around € 50 million in revenues in Russia and Ukraine last year.

Said Believe: “Most of international digital service providers (DSPs) stopped monetization in Russia, which will negatively impact revenues generated locally.

“Business with local DSPs is also indirectly affected by the ruble depreciation, partially compensated by increased monetization. Believe operates with full compliance with international sanctions and recommendations and is closely monitoring their evolution to take any new required actions. ”

Outside Russia and Ukraine, Believe says its “business dynamics remained strong”

“We started the year on a strong quarter and further demonstrated the attractiveness of our model and the strength of our focus around local acts.”

Denis Ladegaillerie, Believe

Denis Ladegaillerie, founder and CEO said: “We started the year on a strong quarter and further demonstrated the attractiveness of our model and the strength of our focus around local acts.

“The current world situation softened our pace of growth in the first quarter, but the impact was minimal. We anticipate repercussions will be more important from Q2 onwards.

“However, we will keep on growing profitably. The resilience of our model will allow us to remain on a solid trajectory and our investments in the central platform and in local teams will enable us to leverage the long-term growth and transformation of the digital music market. ”


In March, Believe reported that it grew its annual revenues by € 135.8 million (30.7%) YoY, from € 441.4 million in 2020, to € 577.2 million (USD $ 682m) in 2021.

These results marked the company’s first full year results since floating on the Paris Euronext last summer, where it currently commands a market cap valuation of € 1.21 billion ($ 1.43bn).


All EUR-USD conversions in this report for Q1 2022 have been made as the average prevailing rate as identified by the European Central Bank.Music Business Worldwide

Paris-headquartered music company Believe has published its revenue for Q1 2022. Across Believe’s entire business, the company generated revenues of € 162.5 million ($ 182.27m) in Q1, up 30.9% YoY. Believe also reports that its Digital revenues were up 35.3% in Q1. The company says that this growth reflects “positive market dynamics across the board…

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