Former Best Western president and CEO David Kong has launched a non-profit organization to promote diversity, equity and inclusion in the travel and hospitality industry. DEI Advisors will concentrate on cultivating potential industry leaders through personal empowerment.
According to a release, the organization will begin by publishing interviews and conversations between Kong and a variety of industry leaders, who have overcome obstacles and challenges to read their personal goals. The material will address topics like overcoming conscious and unconscious bias, feeling comfortable in seeking advancement, how to triumph over structural barriers, the importance of establishing professional networks and mentors, finding strength in the face of adversity and better integrating work and life.
“I formed DEI Advisors as a non-profit organization to collect and share insights and learnings from industry leaders,” said Kong, the sole founder and principal of the organization. “While many companies are doing wonderful work in the areas of DEI, individuals must also be responsible — and feel empowered — for their own personal growth and career aspirations. Essentially, we aim to prepare future leaders in the industry for the driver seat of their own journey. ”
The company will distribute its initial interviews and material via social media, as well as on its own website.