Here We Health Literacy HeadquartersIn this article, we really love talking about how health communicators (like you!) can help address health disparities. and since COVID-19 affects some groups more than othersIt is as important as ever to address the inequalities in our health content.
So this week, we want to take a closer look at the difference between Equality and equity. George Washington University has a great resource explaining the difference, but we’ll give you a quick summary:
- equality means giving equal resources or opportunities to different people or groups. Think of a food bank that offers a standard box of food to all its customers.
- equity It means giving each person or group the resources or opportunities they need to reach someone edge to edge result. So maybe that same food bank offers customized meal boxes based on customers’ household size and dietary needs – and has a delivery service for those who can’t physically reach the food bank.
How does this apply to health communication, you ask? Providing everyone with the same information, in the same format, does not mean that everyone will have equal access.
As you are developing health content, Know your audience – Or better yet, actively involve people in your priority audience in the process of creating your content.
Then ask yourself how you can ensure the same results for as many people as possible – especially those facing structural constraints or pitfalls. For example, depending on your audience, you might:
Bottom Line: To tackle health disparities, go beyond one size for all communication materials—and remember that the same resources don’t always produce the same results.
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