Classical music superstar Andrea Bocelli has a global deal with Universal Music to record three decades of hit music, new albums and opportunities including live streaming concerts.
The Italian tenor, who has sold more than 90m albums and generated more than 5 billion streams, is the last worldwide star for sign a big deal to maximize the commercial potential of their music in the streaming era.
Bocelli has officially signed with Universal Music, the world’s largest music company and home to acts such as Taylor Swift and the Beatles, who have been the sole distributor of their music for the past 25 years.
“Joining the artists’ stable of the largest record company in the world is the culmination of a dream,” said Bocelli, who sang at the opening of Euro 2020, which was held this year. “I celebrate this new adventure, full of ideas, new projects and of course music.”
The long-term deal will include the release of new albums, the development of a range of audiovisual projects for television and live streaming, music merchandising and the use of the Bocelli brand through commercial partnerships, as well as licensing its music for use in television broadcasts. , Movies, video games and commercials.
“We look forward to working for the global organization on behalf of Andrea, to ensure that its new music and brilliant catalog is enjoyed by millions of fans and discovered by millions more,” said Lucian Grainge, President of Universal Music, Amsterdam Stock Exchange last month at a 45 billion euros market value.
Early in the pandemic with much of the world under blockade, and personal live music events canceled, Bocelli held a YouTube concert called Music for Hope. The live stream of the Duomo Cathedral in Milan has become the largest classic live stream in YouTube history, and has so far recorded more than 42m streams.
In August, Warner Music, the world’s third-largest music company, entered into a “career-exciting global partnership” with Madonna. In December, Bob Dylan added the royalty rights to his entire catalog of 600 songs Universal Music for a reported $ 300m.