Apple will unveil its latest iPhone and Apple Watch models early next month in what has become an annual ritual for the tech company’s devoted fans.
Apple will stream the campaign event on September 9 on its website and Apple TV app. The company typically unveils its iPhone and digital watch, along with other gear as well as its latest mobile software, in a carefully choreographed and heavily watched showcase held each year at its headquarters in Cupertino, California.
The products are usually not made commercially available until several weeks later. The new phone, which will update the iPhone 15, could be called the iPhone 16. According to MacRumorsthe device is expected to hit store shelves on September 20.
Updates to the latest iPhone may include a larger screen size for iPhone 16 Pro and Pro Max devices, along with a new photo and video recording button on all models for more controlled recording, according to MacRumors. The phones’ new camera system is also expected to be vertically oriented.
In addition, Apple is also expected to unveil new AirPods at the event, according to MacRumors.
On the software side, Apple is expected to unveil iOS 18.1the mobile platform currently only available to some iPhone users as a pilot, and Apple Intelligencethe company’s artificial intelligence technology startup.
The new AI services, which CEO Tim Cook outlined in June as “game changers” in unveiling the technology at the company’s developer conference, is expected to help iPhone users better manage photos, emails and content. Apple’s AI will be able to suggest options for writing or rewriting emails, summarize emails that have landed in your inbox, and create images based on your photos that you can send as text, according to the company.
Apple is also likely to introduce something called “Genmoji” that will create custom emoji based on a description, like a dinosaur on a surfboard.