The Beyhive is buzzing – and buzzing – over the news of Beyonce’s new liquor brand, Sir Davis Whiskey.
The 42-year-old singer announced the venture on Instagram Tuesday, sharing photos of the new alcohol brand.
“DAVIS IN MY BONES,” she captioned the post, referencing lyrics from her song “Bodyguard.”
In the photos, the Grammy winner is seen holding the bottle, which has a horse logo on it, wearing a white crocheted dress. Queen Bey’s last two album covers for both “Renaissance” and “Cowboy Carter” also has horses in the cover image.
The website for the new spirit explains that whiskey (or whisky, as it is spelled for Scottish, Canadian and Japanese spirits) has been “Drunk in Love” the singer’s “drink of choice for years”. But her connection to the spirit is mostly inspired by her great-grandfather Davis Hogue, who was a farmer and successful moonshiner during Prohibition.
“When I discovered my great-grandfather had been a moonshine man, it felt like my love for whiskey was doomed,” Beyoncé said in a statement. “SirDavis is a way for me to pay tribute to him and unite us through a new shared legacy.”
The Grammy winner teamed up with Moët Hennessy to “create a unique flavor profile that reflected her whiskey ideals.”
The website says people can expect “the complexity of rye … married with the elegance of malted barley” that is “finished to perfection in Pedro Ximénez sherry caska harmony of spices with sublime notes of fruit.”
Currently, the bottles are sold exclusively on SirDavis.com and retail for $89.99 for a 750ml bottle. This is just the latest of several business ventures from artist “Cowboy Carter”.
In recent years, she has also headed Ivy Park – a sportswear line – and hair care line Sacredwhich was launched in February.
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