Tesco has been praised by buyers after making subtle changes to its logo on Facebook.
Britain’s biggest grocer changed its logo to represent the colors of pride to celebrate Pride Month, which began on 1 June.
The updated image features Tesco’s generic logo with a Pride flag color panel under each letter.
It got 1,100 likes, over 100 comments and dozens of shares, Birmingham Live Report.
Commenting as part of the change, buyers and customers thronged to make their point.
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Louis Howe wrote: “As someone who has worked for Tesco/OneStop I can honestly say they have been the most supportive and diverse company out there. I am proud to have worked for them.”
“Well done,” added a second.
“Love it from Tesco,” said a third.
Another wrote in response to Lewis’ initial comment on Facebook: “Couldn’t agree more.”
Another added to Lewis’ answer: “Here, too, it was allowed to speak freely without blinking when it was mentioned that my partner was a boy, in other places it wasn’t bad, but I thought I It was a side show.”
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Later, Tesco shared another post with the Pride theme, posting a video with the caption: “Happy Pride!
“Ahead of a month of celebration and reflection, we talked to three curious LGBTQ+ bakers about the community, their favorite bakes, and what pride means to them.”
It said: “Click on the link below for the full video tes.co/bakewithpride. This video was shot in May 2021 following COVID-19 compliance guidelines.”
Tesco accompanied the post with the hashtag #pridemonth.
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