Victoria’s Secret is out! Cher has been tapped for the grand return of its once wildly popular runway show.
The 78-year-old pop music diva was announced Tuesday as the headliner for the underwear brand’s signature fashion show, set for October 15 in Brooklyn.
“It’s a woman’s world, so it goes without saying that you can’t have a fashion show without the mother of fashion herself – Cher!” Victoria’s Secret is revealed on Instagram.
“We are very excited to announce that she will officially become one performing at the 2024 Victoria’s Secret Fashion Show“, the company continued. “But she won’t be alone … stay tuned for more announcements to come to round out our first-ever all-female lineup.”
Supermodels Tyra BanksGigi Hadid, Candice Swanepoel and Paloma Elsesser are among some of the brand’s most familiar faces who have also reportedly been confirmed on the runway.
While it’s unclear whether the upcoming show will be broadcast live on TV or available for streaming, as it has been in years past, the company hosted a raffles last week for a chance to win a fashion show and viewing party kit.
Victoria’s Secret announced on social media in May that the fashion show was set to return after a six-year hiatus. After facing criticism for its lack of inclusivity on the runway amid the #MeToo movement and declining sales, the brand pulled the plug on the 2019 show.
The annual event began in 1995 and had been broadcast on network television since 2001.
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The Victoria’s Secret Fashion Show returns for the first time since the 2018 show (pictured above). (Getty)
After the three-part 2022 Hulu documentary “Victoria’s Secret: Angels and Demons,” the company released the feature film “Victoria’s Secret World Tour,” as part of a renewal effort last year.
On August 14, Victoria’s Secret announced that it hired Hillary Superformer CEO of Rihanna’s Savage X Fentyto take over the reins of the company.