May 9, 2021


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Do you feel you have been sucked into the pipes of your vendors? You have in mind the marketing of ServiceNow • The Registration

Enterprise software CEO Bill McDermott is confident to choose the right person to lead his marketing. Megalomaniac, eccentric, prone to linguistics at hand and always promising the impossible, Willy Wonka has been selected by ServiceNow as the main character of the latest campaign.

Under the slogan, “Digital workflows optimize how things are done for any business, from Wonka’s Chocolate Factory to yours,” the IT help desk with the illusion of greatness is promising to ruin your childhood memories digital workflows “to connect your people, functions, and systems.”

Readers of a certain age will remember Gene Wilder’s brilliant interpretation of one of Roald Dahl’s most famous characters in the 1971 film, Charlie and the chocolate factory, perfectly constructed because it is somewhere between the lack of an eye of innocence, being maniacal zeal, and something far more sinister.

A slightly refined version of the character viewer from the ServiceNow homepage launched marketing campaigns that went live in the US on April 26. It will launch in the UK on May 10 and in Germany on May 17.

The question is: why was the staff chosen to be the face of an enterprise software firm when he offers near unlimited potential for unobtrusive connotations? *

For example, take Wonka’s treatment of his loyal customers. Encouraging them to do each other consumption in the unlikely event of finding a golden ticket, then he sucked them through the pipes, expanded them to the giant purple fruit, they threw a garbage can of skilled squirrels , and comics that minimize them with untested teleportation technology. Consumers of business computing can be forgiven for feeling that they are also in the process of receiving many creative penalties presented by a madman, only to be told ultimately that it is their own fault.

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Then we got to working skills. The only workers of the Chocolate Factory are the Oompa-Loompas, little orange people rescued by Wonka from the far-flung Loompa Land. They are happy, Wonka says, to work for a little and a few chocolates and not escape from the limitations of their workplace. If this seems too close to the bone for workers on the vendor side, consider employment rights and an absolute disregard for health and safety and you’ll get the picture. To add insult to injury, Wonka then looked outside for future leadership, chose someone with no industry experience, and ignored the fact that his discreet employees knew how to run the place properly. better than anyone but Wonka himself.

Perhaps we think too much of it, but Dahl’s broader themes about the dangers of uncovered greed, abundant food, rights, media obsession, and excessive self -esteem, in the case of the technology industry, are somewhat hard to ignore.

In fact, the Chocolate Factory has already been released by this publication own writer for more than a decade, because it is the perfect analogy to many hair schemes with Google’s brain and jolly-on-the-outside / unlucky-on-the-inside reputation The lesson is, no matter how paid and strong you are in the technology industry, it always pays to read The Reg. ®