The Cliffs of England, NJhandjob 3 June 2021 /PRNewswire/ — Ahead of World Environment Day today, Dove announced the Dove Forest Restoration Project, one of the largest ever protection and restoration efforts from any beauty brand. The project is designed to protect and restore forests, protect the habitats of endangered species, and improve the livelihoods of 16,000 people. North Sumatra, Indonesia House.
In partnership with Conservation International, and in support of their collaboration with the Ministry of Environment and Forestry (MoEF), The pigeon will protect and restore 20,000 hectares of forest (an area roughly twice the size of an) Paris) In North Sumatra, Indonesia – home to some of Richest biodiversity in the world – in five years.
As a brand that has led the conversation around beauty for nearly two decades, Dove is committed to protecting and restoring the beauty of the planet to everyone. The Dove Forest Restoration Project estimates that more than 300,000 tons of CO2 will be captured from the air and more than 200,000 tons of CO2e emissions will be released. These anticipated impacts will be monitored and evaluated in accordance with: Indonesian Clear carbon policies.
This landmark initiative also builds on ongoing plans Dove is accelerating to achieve a deforestation-free supply chain by 2023 and net zero emissions from its products by 2039:
“Can we really celebrate beauty if it comes at a cost to the planet? The answer is no. We must demand action and care, which transcends itself and the beauty industry at large. As a global brand As fundamental with our care, we have a responsibility to use our platform to make a difference and make a positive impact on the world around us. The Dove Forest Restoration Project builds on our commitment to caring for our planet and how we make our products and what goes into them. With this long-term initiative, we extend this care to improve the health of the planet, striving in a more sustainable way.” ToYS alessandro manfredi, Dove’s global executive vice president
Dove believes that it is time to restore and give back to the planet as much as we take for granted. Dove Forest Restoration Project €1 billion. is the first major initiative of Unilever Climate and Nature Fund and aligns with the United Nations Decade on Ecosystem Restoration:
“Climate change is one of the biggest threats facing our world. It is therefore very important for Dove – one of the world’s largest beauty brands – to take meaningful and decisive action. Last year, we announced a €1 billion Unilever climate Thi and the Nature Fund, and I am thrilled that the Dove Forest Restoration Project will be its first major initiative. It is the first step in Unilever’s positive aesthetic commitment, helping to save and regenerate 1.5 million hectares of land, forests and oceans by 2030. Which is more than the amount of land needed to develop renewable ingredients in our beauty and personal care products.” They say Sunny Jain, President, Beauty & Personal Care at Unilever
The Dove Forest Restoration Project – which will target the South Tapanauli and Mandaling Natal districts – has partnered with the Indonesian government to protect and restore the region’s rich ecosystems and promote sustainable management of natural resources in ways that improve livelihoods. The agreement supports Conservation International. of local communities.
“We are pleased to partner with Dove and the government Indonesia To restore forests in the region – an area that is extremely important for the well-being of people and wildlife everywhere. When a brand like Dove puts climate change and nature at the center of its purpose, the effect is game-changing. Together, Dove, Conservation International and Indonesian The leadership will build on the work it started with Unilever to protect and restore the region, its wildlife, and support its communities. I look forward to continuing the success of conservation together Indonesia. Investments such as the Dove Forest Restoration Project are necessary to change the trajectory of the planet for the next generation.” Notes M. Sanjayan, CEO of Conservation International
In addition to capturing and avoiding massive amounts of climate-warming carbon, the Dove Forest Restoration Project will contribute to and contribute to biodiversity conservation in the region. Indonesian Larger goals to restore forests and strengthen communities’ sustainable management of forest resources. The Pigeon Forest Restoration Project will help:
- support local communities with the aim of improving the livelihood of 16,000 people in North Sumatra Area. This work complements parent company Unilever’s engagement in the alliance with the Sustainable Livelihood Partnership, which also aims to accelerate sustainable economic growth in the country. North Sumatra.
- provide biodiversity benefits such as protection and restoration of Habitat for many endangered species including Sumatran Tiger, Sunda Pangolin, Sumatran Clouded Leopard, Malayan Tapir, Black Sumatran Langur and Sambar Deer. Re-established forest cover will also reduce the impact of natural calamities like floods and landslides.
Dove believes that protecting and restoring the beauty of the planet requires more than direct commitments – it requires a complete transformation of the beauty industry. Real change requires constant participation, consistent support efforts, and a commitment to work on the ground.
Now more than ever, our world needs care. tTogether, let’s restore the beauty of the planet.
To learn more about the Dove Forest Restoration Project, visit Dove.com/Restoration or @Dove on Instagram.
#DoveForestRestoration #WorldEnvironmentDay #CareThatGoesFourther #YesToPositiveBeauty #GenerationRestoration
for more information contact
liz harris – [email protected]
Dove began its life in 1957 with the launch of the Beauty Bar in America, a patented blend of mild cleansers and moisturizing creams. Dove’s legacy is based on moisturization, and that’s not proof of what enabled Dove to grow from a beauty bar into one of the world’s most beloved beauty brands.
Women have always been our inspiration and from the very beginning, we are fully committed to provide better care to all women and promote true beauty in our advertising. Dove believes that beauty belongs to everyone. That beauty should be a source of confidence and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and feel their individual potential for beauty.
For 60 years, Dove has been committed to broadening the narrow definition of beauty in her work. With ‘Dove’s Real Beauty Pledge,’ Dove pledges:
- Portray women with honesty, diversity and respect. We feature women of various ages, sizes, ethnicities, hair colours, types and styles.
- Portray women in real life, with zero digital distortion and all images approved by the women they portray.
- Help youth build body confidence and self-esteem through the Dove Self-Esteem Project, the world’s largest provider of self-esteem education.
About Conservation International
Conservation International works to protect the vital benefits that nature provides to people. Through science, partnerships, and fieldwork, Conservation International is driving innovation and investment in nature-based solutions to the climate crisis, supporting protection for critical habitats, and promoting economic development that supports the conservation of nature. based on. Conservation International works in 30 countries around the world, empowering societies at all levels to build a cleaner, healthier and more sustainable planet.
Worked at Conservation International Indonesia Since 1991 with the Ministry of Environment and Forestry, local governments and other partners to support prosperous civil society through efforts to protect nature, support sustainable production systems and support effective governance. Currently, Conservation International-Indonesia is operating in five provinces covering terrestrial and marine programs.
Conservation International has experience in designing and implementing large-scale conservation and restoration projects Indonesia To provide credible, science-based and beneficial impact on the ground, and to leverage their trusted relationships with governments and communities for long-term sustainability. forest restoration project North Sumatra The Green Wall, supported by Dove, will build on the success and scale of the program – a successful restoration effort at Gunung Gede Pangrango National Park initiated by Conservation International. Conservation International-Indonesia has signed a Memorandum of Understanding with the Ministry of Environment and Forestry regarding restoration and conservation of ecosystems. North Sumatra. One of the activities included in the MoU is to support the recovery of the ecosystem, including North Sumatra as one of the target areas.
Unilever is one of the world’s leading suppliers of beauty and personal care, home care, and foods and refreshment products, with sales in more than 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and have sales of €50.7 billion in 2020. More than half of our footprint is in developing and emerging markets. We have nearly 400 brands in homes around the world – including iconic global brands such as Dove, Lifebuoy, Knorr, Magnum, OMO and Surf; and other brands such as Love Beauty and Planet, Hourglass, Seventh Generation and The Vegetarian Butcher.
Our vision is to become the global leader in sustainable business and demonstrate how our purpose-based, future-friendly business model outperforms. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founding William Lever, who launched the world’s first all-purpose brand, Sunlight Soap, more than 100 years ago, and is central to how we run our company today.
Unilever Compass, our sustainable business strategy, is set to help us deliver superior performance and drive sustainable and responsible growth, while:
– improving the health of the planet;
– improving people’s health, self-confidence and well-being; and
– Contributing to a fairer and more socially inclusive world.
While much remains to be done, we are proud to be recognized as a sector leader in the Dow Jones Sustainability Index in 2020 and – for the tenth year in a row – as the top ranked company in the 2020 Globescan/Sustainability Sustainability Leaders Survey in the form of. .
For more information about Unilever and our brands, please visit www.unilever.com.
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