Dubai’s cultural and creative treasures at GITEX Week

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Under the umbrella “Digital Dubai”, which raises the slogan “Digitize life in Dubai”, the Dubai Culture and Arts Authority “Dubai Culture” participates in the 41st edition of “GITEX Technology Week 2021”, which is considered to be the largest technology exhibition in the Middle East , North Africa and South Asia. Through this event, the agency will showcase Dubai’s cultural and heritage treasures and contemporary creations, in a move aimed at improving local and global access to the emirate’s cultural and natural heritage and consolidating its cultural position globally.

Dubai Culture participates in the exhibition “GITEX Future Stars 2021”, the event dedicated to entrepreneurs and new companies that accompanies GITEX Technology Week, where Saeed Mubarak Kharbash, CEO of the art and literature sector at Dubai Culture, examines the importance of the creative economy as an economic sector which supports cultural tourism and supports cultural tourism. To other economic sectors in the countries, and the cultural and creative industries that fall under this sector, as well as highlighting Dubai’s cultural vision and the thriving creative sector in it, and the solutions and privileges that the emirate provides to its creative community. Dubai Culture looks forward to welcoming all who are interested in this area at booth # 124 in Zabeel Hall 4.

Shaima Rashid Al Suwaidi, Head of Marketing and Communications at Dubai Culture, said: “GITEX Technology Week is an ideal opportunity to showcase the world-class digital infrastructure and smart services that Emirates Dubai enjoys and our participation in this event aims to contribute to strengthening the emirate’s leading position in technology. The Government’s Digital Transformation, emphasizing our commitment to the ‘Digital Dubai’ initiative, set up by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and the ruler of Dubai, aimed at ‘digitizing life in Dubai ”To ensure the happiness and well-being of society through the use of digital technology.

With a bouquet of more than 800 iconic high-resolution images, including 120 masterpieces, and more than 70 stories in Arabic and English that document the history of the emirate and are presented through the eyes of residents, “Dubai Culture” searches through “Dubai Culture” and Heritage “- the project on the Google Art platform. And culture to paint a comprehensive picture of the emirate’s cultural richness, unique identity and distinctive heritage. The platform contains inspiring stories prepared in joint efforts with elite members of the creative community in Dubai.


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