Biden on Wednesday announced a “month of action” to urge more Americans to get vaccinated before the July 4 holiday, including an early summer sprint of incentives and a number of new steps to reduce barriers and prevent shots make them more attractive to those who haven’t received them. He is putting off his goal of at least partially vaccinating 70% of adults by Independence Day, which is essential to his aim of getting the country back closer to a pre-pandemic sense of normalcy this summer .
“The more people we vaccinate, the more success we will have in the fight against this virus,” Biden said. white House. He predicted that with more vaccinations, America would soon experience “the heat of freedom, the heat of joy, the warmth of sociability and celebrations. An all-American summer.”
Courtney Rowe, director of strategic communications and engagement for the White House COVID-19 response team, saw June as “an important month on our way to normal”.
Biden’s plan would continue to use public and private sector partnerships, which reflected the “government as a whole” effort deployed to make vaccines more widely available after he took office. The president said he was “pulling out all the stops” to drive vaccination rate.
Among those efforts is a promotional giveaway announced by Anheuser-Busch on Wednesday, which said it would “buy Americans 21+ a round of beers” after meeting Biden’s 70% target.
“Take a shot and have a beer,” Biden said advertising the campaign, even though he himself abstains from drinking.
Additionally, the White House is partnering with early childhood centers such as Kindercare, Learning Care Group, Bright Horizons, and more than 500 YMCAs to provide free childcare coverage for Americans who are looking for shots or side effects. Need help while recovering from
The administration is also launching a new partnership to bring vaccine education and even doses to more than a thousand Black-owned barbershops and beauty salons, creating a successful pilot program in Maryland. Has been doing.
They are the latest vaccine sweetener, building on other incentives such as cash gifts, game tickets and paid holidays to keep up with vaccination momentum.
“The fact is, despite all the progress, people who have not been vaccinated remain at risk of becoming seriously ill or dying or spreading disease to others,” Rowe said.
With the aim of making injections more convenient, Biden is announcing that many pharmacies are increasing their hours this month and thousands will be open overnight on Fridays. The White House is also stepping up its efforts to help employers run on-site vaccination clinics.
Biden will also announce that he is appointing Vice President Kamala Harris to lead a “We Can Do This” vaccination tour to encourage shots. It will include First Lady Jill Biden, Second Gentleman Doug Emhoff and cabinet Officer. Harris’ visit will focus on the South, where vaccination rates are among the lowest in the country, while other officials will travel to areas of the Midwest with below-average rates.
So far 62.9% of the adult US population has received at least one dose of the Covid-19 vaccine and 133.9 million have been fully vaccinated. New vaccination rates have averaged less than 555,000 per day, down from more than 800,000 when lottery-like incentives were announced, and down from a peak of about 2 million per day in early April when demand for shots was very high. was more.
The lengths the US is taking to persuade Americans to take a shot is in stark contrast to much of the world, where vaccines are scant. Faced with a growing US surplus, the Biden administration plans to start sharing 80 million doses with the world this month.
“People all over the world are desperate to get a shot that every American can get at their neighborhood drugstore,” Biden said.
“Incentives can work, and I think the White House’s focus on making vaccination an easy and convenient option is important,” said Dr. Lena Wayne, an emergency physician, public health professor said George Washington University and former health commissioner of Baltimore.
“This is the height of American exceptionalism that we are begging people to get a life-saving vaccine at a time when health workers and vulnerable people around the world are dying because they can’t get access to it.”
Thanks to vaccination, the rate of cases and deaths in the US is the lowest since the start of the pandemic last March, with an average of 16,000 new cases and fewer than 400 deaths per day.
As part of an effort to inspire Americans to take the shot, the White House is borrowing some tools from political campaigns, including phone banks, door-knocking and texting. The administration says more than 1,000 such events will be organized this weekend alone. Additionally, it is organizing competitions between cities and colleges to increase vaccination rates.
Other new incentives include a $2 million commitment from DoorDash to provide gift cards to community health centers that will be used to motivate people to get vaccinated. CVS just launched a sweepstakes with prizes including free cruises and Super Bowl tickets. major League Baseball The Games will host on-site vaccine clinics and ticket giveaways. and kroger This month will give $1 million each week to one vaccinated person and free groceries to dozens of people for the year.
The fine print on the Anheuser-Busch promotion reveals the benefits to the sponsoring company, which will collect consumer data and photos through its website to register for the $5 giveaway. The company says it will hand over the credit, although many people qualify.
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