[Funding alert] Sonu Nigam, Whiteboard Capital leads the first round in the start of music learning at Artium Academy

Online music education platform The Academy of Fine Arts has raised $ 750,000 in a seed round led by the Bollywood singer Sonu Nigam, with participation from Whiteboard Capital and JetSynthesys.

The Mumbai-based startup is run with a name music learning and community platform that has been in beta since February. It has finally been launched publicly and has also lost Sonu Nigam as Colonel Protector. He would be involved in building up the pedagogy and performance-driven curriculum for start-up.

Speaking about his investment, the singer said,

“Musical expertise is a product of multiple efforts from a variety of sources, experiences, influences, inspirations, challenges, struggles, failures and victories. We have the privilege of having our learning, knowledge, skills development methods and insights within reach for many students through performance-based learning programs. which will bring out the best in each individual. “

In addition to him, Artium Academy has also produced excellent musicians including Shubha Mudgal (Hindustani Classical), Aruna Sairam (Carnatic Music), KS Chitra (South Indian popular film music), Louiz Banks (Keyboard), Aneesh Pradhan (Percussions), Raju Singh (Guitar) and Gino Banks (Drums) as board members and faculty heads.

Ashish Joshi, Founder and CEO, Artium Academy said, “The revered methods of music education in India are ready to meet the technological possibilities of the new age to create an unprecedented learning experience for today’s music aspirant.”

Artium Academy faculty heads and board members

Ashish, who co-founded Artium Nithya Sudhir, added, “Artium strives to be a thought leader in technical research and innovation to increase the power of self-assessment, capture comprehensive data from human judgment, enter machine learning to create AI-supported systems, and facilitate the reach of qualitative pedagogy to the deserving all over the world, ”he added.

The platform enables both Native Americans and NRIs around the world to not only listen to but also learn music through a structured performance-driven curriculum, taught 1: 1 by certified teachers. Users also get access to custom instrument panel, learning tools, graphs, virtual auditoriums for live shows and internships.

Media reports indicate that the start has already had a turnover of Rs 10 lakh, and will open the platform to international markets. It also plans to call in music teachers from prestigious global institutions. Without revealing details, the company claims that revenue increases by 30 percent, while the user base has increased 8X.

Artium Academy’s funding comes at a time then hobby learning (or extracurricular edtech) sector is witnessing a lot of activity. Only 2021 saw the segment nine stores value $ 18 million in financing, according to Venture Intelligence.

Late last year, Bollywood superstar Deepika Padukone backed FrontRow, another hobby learning start for music, comedy and cricket. Earlier this year, popular rapper Raftaar led an investment at startup.

Speaking of his investment in Artium, Rajan Navani, CEO of Jetsynthsys, said, “Music learning is in line for major disruptions. Just as for music creation, distribution and revenue generation, technology combined with the Indians’ growing pursuit of leisure activities will expand the music learning market manifold.”


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