Gousto Gipes Limited Edition supports Independent Restaurants

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Now, Gousto, one of the UK’s leading recipe box providers is launching a selection of limited editions of dinner recipes created with five beloved independent restaurants across the UK.

Gousto Cookstarter Campaign

This partnership forms part of Gstto’s Cookstarter campaign launched in January of this year to champion diversity in UK food culture, by providing supportive support to independent restaurants at risk of closure due to the impact of the ongoing pandemic.

The Cookstarter campaign saw five independent restaurants, chosen by the public, receive £ 10,000 in funding each, a co-created recipe listed on Gousto’s menu, as well as a year-long tutoring program. business from the Gousto leadership team.

New Recipes

These recipes are available to all Gousto customers in the UK, allowing the public to recreate dishes at home and thereby expanding the customer base and awareness of restaurants.

As part of the launch, Gousto also allows customers to tip restaurants directly through a partnership with the cashless tipping solution TiPJAR.

The five selected restaurants and their recipes are:

  • Baity, Manchester: Palestinian Chicken Musakhan with Cucumber & Parsley Salad
  • Scott & Wilson, North Shields: Flavored Squash & Garlic Mushroom Gnocchi
  • Noya’s Kitchen, Bath: Spicy Vietnamese Chilli & Ginger Eggplant Stir Fry
  • MC & Sons, London: Thai Chicken Khao Soi Curry
  • La Pantera, Cardiff: Mexican Chorizo, Feta & Parmentier Potato Tacos

Gousto CEO and founder Timo Boldt commented:


“Launching the Cookstarter campaign was an easy decision for us. The pandemic dealt a huge blow to independent restaurants and therefore to the diversity, diversity, and vibrancy in Britain’s food culture. offering the most choice in the sector has always been important to us, and as a brand advocacy for variety we felt it was our responsibility to do what we could to champion independent restaurants in times of need.

“The public response to the campaign has been phenomenal, and it’s clear that the country really cares about protecting our diverse food culture. Our five finalists and the limited edition Cookstarter recipes really show enthusiasm and others’ t other food offered by the UK and we are excited to bring them into people’s homes. “

Company Growth

Last week, Gousto announced its first full year revenue, with an underlying revenue of £ 18.2m in 2020. Its strong growth continues into 2021, with more than 25 million meals sold in Q1 alone – three meals a second – it follows of 53 million foods sold in 2020. This performance is driven by Gousto’s leading market position in meal time choice, enabling it to capitalize on the three consumer trends driving the UK grocery market: convenience, health and maintenance.

The company will invest revenue in growth to meet accelerating demands by doubling its capacity at two new fulfillment centers by the end of 2022. It will also double this year’s total headcount from 1000 to 2000.

As a leader in automation technology within the recipe-box sector, owned by Gousto algorithms ensure that it is able to maximize the speed and accuracy of selection within automated workshops, meeting daily quantities, while minimizing food waste. This technology is a key driver behind EBITDA margins of 10% in 2020 and has allowed Gousto to have 30% lower overheads since the introduction of such algorithms. It also allows Gousto to deliver value to its customers with industry -leading prices of £ 2.98 per meal with free delivery.

This investment allows Gousto to offer the largest selection of any recipe box provider, with over 50 recipes per week, from 10 minute meal preparation, to calorie controlled and a expanded Joe Wicks Lean to 15 ranges. This led to an increase in Gousto’s Net Promoter Score, an overall measure of customer satisfaction, to 70.

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