Jake Paul apparently has other plans in the field of boxing that do not necessarily involve throwing the right hands.
The YouTube phenomenon recently revealed that he wants to help his friend and training buddy Amanda Serrano navigate the business end of her boxing career. In fact, Paul says he is currently involved in talks with promoter Eddie Hearn about settling a title fight between Serrano and Hearn’s client, Ireland’s Katie Taylor, the undisputed lightweight champion in women. Paul founded his own advertising company – MVP – earlier this summer.
“We are pleased to announce that we are going to work with Amanda Serrano, who is one of the greatest female pound-for-pound fighters ever,” Paul told Ariel Helwani on The MMA Hour. “We’re actively negotiating with Eddie Hearn and Most Valuable Promotions, my promotional firm, to try to figure out Amanda Serrano and Katie Taylor, to make it the biggest women’s fight ever.”
Serrano (41-1-1, 30 KOs) herself recently hinted that the Taylor match was a real possibility and confirmed that she was working with Paul (4-0, 3 KOs) and his manager Nakisa Bidarian .
“GOD IS GREAT!” Serrano, 32, wrote on his Twitter account. “I’m in a great position to do great things. I have @EddieHearn on board to do this mega fight and pay me my value. My new business team @jakepaul @BAVAFASports makes sure I’m paid. Did I already say GOD IS GREAT? Oh OK, because he is! ”
An unlikely duo, Paul and Serrano have both unreservedly expressed their admiration for each other, with Paul praising Serrano’s boxing skills and credentials, and Serrano admiring the startup’s fresh approach to marketing a sport often criticized for its outdated appeal. Both appeared on the same card that became the headline of Paul’s eventual eight-round cruiserweight split decision over Tyrone Woodley on Aug. 29 at the Rocket Mortgage FieldHouse in Cleveland, Ohio on Showtime pay-per-view. In the end, Serrano, a champion in seven divisions, scored a dominant decision over Yamileth Mercado to defend his WBC / WBO / IBF featherweight titles.
Paul expects to work closely with New York-based promoter Lou DiBella, who is promoting Serrano.
“I think it’s going to be in partnership [with Lou DiBella], ”Paul said. “I think their agreement was in order and we can use them to help because they just know her career as well as everyone else. I think it will be a common partnership. That’s what we’re finishing up now with the contract. ”
As for maneuvering his own advertising brand, Paul says he expects to take on a more managerial role rather than as an out-and-out promoter.
“Yes, it’s part of the plan [signing fighters], ”Said Paul. “We do not necessarily want to get involved in the weeds by being a typical promoter, but I think we would rather be on the management and advisory side because I think this is where we can provide more help. . And on the promotional side by just behaving like a promoter, but actually not being that, like posting on social media, YouTube, Twitter. It’s really what’s important now for warriors to get their names out on social media, and that translates to buying per. Viewing. This is where I come in, this is our differentiating factor. ”