Vice President Harris’ presidential campaign has set aside $370 million to flood battleground states with advertisements during the eight weeks before election day.
In a memo Saturday, the Harris-Walz campaign indicated that $170 million in television reservations would begin hitting the critical swing states after Sept. 3.
The remaining $200 million would be allocated for use on digital platforms including Hulu, Roku and YouTube.
The campaign seeks to maximize impact by airing high-rated — and expensive — sporting events and television premieres, according to the memo.
Ads will also run on Fox News in an effort to win over GOP-leaning voters who remain skeptical of Trump.
While former President Trump led Biden in the money race over the summer, Harris’ ascension to the top of the ticket has been locked in place hundreds of millions in new donationsgiving Democrats a significant cash advantage during the home stretch of the campaign.
Trump’s comparatively sparse business has only reserved advertising time in Pennsylvania and Georgia after Labor Day, according to AdImpact, a media tracking firm.
Latest polls show a close race between Trump and Harris on all the major battlegrounds, but the former president consistently scores higher on the issues of immigration and the economy — both of which are likely to significantly affect the final outcome.
With pole wires