Macallan Single Malt Scotch Whiskey has partnered with Duty Free Americas to promote its new retail experience at John F. Kennedy International Airport.
Located in Terminal 7, this is the first opening of the brand’s global Boutique program in America.
The official ribbon cutting ceremony was attended by senior representatives from Edrington Global Travel Retail, Duty Free Americas and British Airways, a key strategic airline partner operating out of JFK Terminal 7.
The Macallan Boutique program has seen retail experiences open in select cities and international airports, including Dubai International Airport, London Heathrow Terminal 5 and Taiwan Taoyuan International. The boutiques are enabling more consumers around the world to connect with the brand’s home in Speyside and discover the exclusive range of whiskeys from The Macallan’s portfolio.
The 67-square-foot Boutique in New York marks the fourth retail experience opened by The Macallan since the program launched in 2019.
JFK Macallan Boutique
Uniquely designed as a ‘home away from home’, JFK Airport Boutique displays a variety of prestigious expressions: The Macallan Red Collection, The Macallan Fine and Rare Collection, The Macallan Boutique Collection, The Macallan Folio Series, The Macallan Anecdotes of Ages Collection , The Macallan Concept No. 3 and products from the Macallan Exceptional Single Cask series.
The overall design of all Macallan Boutiques in the program is inspired by the brand’s Speyside home. There is a striking, custom oak lattice centerpiece that provides a direct and highly visual connection to the innovative roof of The Macallan Distillery Experience.
The venue has been designed to give a sense of familiarity to all who visit, from single malt aficionados to first-time explorers of the Macallan world. Visitors to The Macallan Boutiques will be invited to explore the luxury world of Macallan through a versatile experience that is both memorable and shareable.
Jeremy Speirs, regional manager of Edrington Global Travel Retail, said: “The launch of the brand’s first Boutique in the Americas is a major milestone for Macallan and a milestone in our ten-year partnership with Duty Free Americas. We can expand to one of the leading international air passenger gateways.
‘We are delighted to bring to life the passion, vision and excellence that The Macallan is famous for in a truly iconic place like New York.’
Opening of Macallan Boutique at New York JFK Airport
“We are excited to expand our long-term partnership with The Macallan to provide passengers at JFK International Airport Terminal 7 with an enhanced interaction and retail experience with one of the world’s most premium luxury,” said Leon Falic, president of Duty Free Americas. beverage brands.
‘Macallan Boutique underlines Duty Free Americas’ commitment to expanding our luxury retail landscape, working with the world’s best brands, and focusing on technology and luxury merchandising. We look forward to working with The Macallan to continue improving the consumer shopping experience at JFK.’
The opening has already garnered applause in the global travel retail world, winning Best New Store Opening at the DFNI Americas Awards 2021. The awards were presented online during the Summit of the Americas – A Virtual Experience in April 2021.
Learn more about Macallan HERE and Duty Free Americas HERE.