Conspiracy theorist and pillow pusher Mike Lindell is facing backlash online after his company marked down some of its pillows to $14.88, a figure seen as symbolic of white supremacists and neo-Nazis.
On Friday, Lindell and his MyPillow company advertised the discounted products on social media, promising consumers the “ultimate comfort upgrade.”
“Sleep like a dream with our Standard MyPillow for just $14.88!” the posts are read in part.
Below a picture of Lindell holding two pillows is a large graphic that clearly shows the price.
The number “1488” is one common symbol used among hate groups. “14” is short for “14 words”, a stand-in for a white supremacist slogan, while “88” refers to an abbreviation of “Heil Hitler”, as H is the eighth letter of the alphabet.
The posts were shared on major platforms such as Instagram, TikTok, Facebook and Xformerly Twitter. As of Saturday afternoon, the posts were online, with hundreds of comments condemns Lindell.
A spokesperson for MyPillow did not return a request for comment. Lindell could not be reached for comment.
Lindell, a staunch ally of former President Donald Trump, has repeatedly reinforced conspiracy theories falsely claiming that the 2020 presidential election was stolen from Trump.
In 2021, Lindell offered $5 million to anyone who could win his “Prove Mike Wrong Challenge” by disproving data related to his election fraud claims.
In February, a judge confirmed that Lindell had to pay $5 million to a computer forensics technician who successfully accepted Lindell’s challenge. Lindell recently is handed over financial documents in the case when the expert tried to collect the money.