MLB
MLB said Friday it reached an agreement for postseason ads through 2027 with Strauss, a German apparel company that entered the U.S. market last year.
Major League Baseball teams will have advertisements on their helmets during the postseason. Mary DeCicco/Major League Baseball via AP
NEW YORK (AP) — Major League Baseball teams will have advertisements on their helmets during the postseason.
MLB said Friday it reached an agreement for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S. market last year.
5 x 0.92 inch (12.7 x 2.3 centimeter) advertisements will be on each side of each helmet with “STRAUSS” in large letters in white next to the company’s ostrich logo silhouetted by a red square, with an alternate color for red helmets.
Strauss will also appear on the helmets of the 120 affiliated minor league teams from 2025-27.
MLB previously had helmet ads in select international games dating back to at least 2000 and has allowed jersey ads since 2023. The general use of ads was approved by the players union in the 2022 labor contract, and 23 of the 30 teams have jersey patch ads.
Engelbert Strauss GmbH & Co. KG was founded in 1948.
Major League Soccer became the first of the major North American leagues to allow jersey ads in 2007. The NBA began selling sponsorship logos for the 2017–18 season, and the NHL launched helmet ads for the 2020–21 season and began jersey advertising the following season.
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