- MoviePass is returning on Labor Day in beta form, three years after it shut down.
- The waitlist opened Thursday morning.
MoviePass, the embattled movie-ticketing subscription company, will relaunch on September 5, Labor Day, three years after it shut down.
But it’s already facing some technical difficulties.
MoviePass tweeted on Thursday that its servers had crashed due to “overwhelming demand” after its waitlist opened at 9 am EST that day, and that people were receiving an error message.
Insider received this error message when we tried signing up shortly after 9 am EST.
“The overwhelming demand has crashed the MoviePass site servers causing some to receive an error message while trying to join the waitlist,” the company said. “The provider is working to increase capacity to meet demand. Thanks your your patience. We will give an update soon.”
But later that day, the website was back up and running, CEO Stacy Spikes told Insider. Spikes said that 30,000 people tried joining the waitlist in the first five minutes after it went live, causing the server to crash for two-and-a-half hours. Insider has since been able to join the waitlist.
MoviePass announced on Monday that “being on the waitlist will be the only way to be able to sign up for the service in the foreseeable future” and that it was first come, first served.
Insider first reported that last year Spikes, the MoviePass cofounder, had bought back the company from its parent company Helios and Matheson Analytics after it went bankrupt.
MoviePass skyrocketed in popularity in 2018 after it lowered its monthly subscription price to $10, amassing 3 million subscribers. But it wasn’t sustainable. After burning through millions of dollars, MoviePass shut down in September 2019 and Helios and Matheson filed for bankruptcy in 2020.