Apple, Microsoft, Sony and Google have all tried to create a “Netflix for games” that provides unlimited access to a library of titles for a flat monthly fee. But a growing number of reports suggest that they may face stiff competition from the streaming company itself.
Video games are not entirely different to a streaming service. It has in the past licensed some of its in-house properties, including Stranger Things and The Dark Crystal, to developers to create tie-in games. And the company has produced an ever-increasing range of “interactive films”, including Black Mirror: Bandersnatch and Unbreakable Kimmy Schmidt: Kimmy Vs Reverend, which employs simple video game mechanics and lightweight interactivity to create an accessible experience.
They were the company’s first tentative steps into the movies and games market, and a Netflix representative said user feedback was positive. “Members enjoy engaging more directly with their favorite stories,” a spokesperson said, through interactive shows like Bandersnatch and You vs Wild, or through games based on Stranger Things, La Casa de Papel. [Money Heist] And to all the boys. That’s why we’re excited to do more with interactive entertainment.”
However, the new offering is at a very early stage, with officials focusing on apple arcade as potential competition. Users of that service pay a flat monthly fee of £4.99 for access to a library of downloadable games, spanning genres and target audiences, exclusively for Apple’s iPhones, iPads, Macs and AppleTVs. To try to keep Arcade a premium service, Apple sets strict rules on developers, prohibiting them from monetizing their games through in-app purchases or advertising.
An important decision that has yet to be finalized is whether the game subscription service will require Netflix to develop games as well. Apple Arcade is filled entirely by third-party developers, but other gaming subscriptions rely on first-party specials to drive signups. Microsoft, with its Game Pass service, and Sony’s entices PlayStation Now and PlayStation Plus users with access to hits like Halo and God of War. Google’s efforts to enter the market, with Stadia Video Game Streaming The forums have, by comparison, been unsuccessful, a fact blamed by many for the lack of specific titles.
Similarly, Netflix has yet to decide whether its gaming service will use streaming technology, such as pioneered by Stadia and used by some services from Microsoft and Sony, or create apps for download to devices. .
Either way, the company will have a fight on its hands. Apple, in particular, has been strongly opposed to gaming companies building subscription services on its platform. In its High-profile clash with Epic GamesThe iPhone maker, the creator of Fortnite, found itself trying to explain why it didn’t allow companies like Microsoft to sell its own game subscriptions on the App Store, while it let Netflix sell TV subscriptions.
In that case the published email revealed How Strictly Apple Tried to Keep Netflix Up Offering in-app purchases for its subscription. But if the streaming service enters gaming as a comparatively new player, the balance of power will be reversed and Apple may find it too easy to set the terms.
However, Netflix remains a force to be reckoned with. The company reached over 200 million customers in January this year. In contrast, Microsoft’s Game Pass has only a tenth of that, 23 million. On.
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