The streaming service Netflix can raise 655 million pounds from the South Korean series Squid Game, reports the Telegraph. According to Bloomberg data, over 130 million people watched at least two minutes of the violent nine-episode series during the first 23 days of the broadcast.
The program’s popularity means that it surpasses the furious period drama Bridgerton in terms of viewers.
Just over 80 million accounts streamed the regent’s romantic drama within 28 days of launch.
But the data, which probably comes from an internal Netflix document, also indicates that two-thirds of viewers completed Squid Game within 23 days and viewers have spent a total of 1.4 billion hours watching the series.
While Netflix is expected to generate $ 900million (£ 655million), the produced Siren images cost $ 21.4million (almost £ 15.6million) to make.
A lawyer acting on behalf of Netflix told Bloomberg not to disclose the cost of Squid Game due to confidentiality concerns.
“Netflix does not discuss these metrics outside the company and is taking significant steps to protect them from disclosure,” they said.
Despite this, Business Insider also reports that shares in the streaming service have increased by more than six percent over the past month and Netflix will report its results for the third quarter on Tuesday.
In the South Korean series on screen, a group of 456 unhappy and indebted people enter a game where they can walk away with a 45.6 billion Korean won (about 38.3 million pounds).
“The games are simple and straightforward, so viewers can focus more on each character rather than complex game rules.”
Director Hwang has said that he drew inspiration for the show based on his own economic struggles early in life and the class differences in South Korea.
Although the series has become a hit for Netflix subscribers, some schools have issued warnings to parents to let their children watch Squid Game.
The Mirror reported that a parent said that his children’s school in Ilford, East London sent a letter home to the parents, claiming that children were playing a playground version of Squid Game.
“Can not believe that my children’s school has had to send a letter telling parents that children play their own version of Squid Game and that parents will be sanctioned if their children imitate Squid Game,” he wrote on Twitter.
“The popularity of this show is the next level.”
Squid Game was first released on Netflix on September 17.