The NSW Government has announced changes to the state’s Destination Networks to ensure the regional visitor economy is built for continued success and receives more local resources and support.
Paul Toole, Deputy Prime Minister and Minister for Regional NSW, said the NSW Government is committed to growing regional NSW’s visitor economy with the right framework in place to support visitor growth, job creation, skills development and stakeholder engagement.
“We are proud of our history of supporting the regional visitor economy, including the establishment of Destination Networks, and these changes provide Networks with an even stronger and more sustainable framework to support our growth goals,” said Mr. Toole.
“We are focused on ensuring this important sector has the right support and structures to ensure that regional NSW comes back bigger and stronger than ever before.”
Sydney Stuart Ayres, Minister for Business, Investment, Tourism and the West and Minister for Trade and Industry, said the visitor economy is a critical sector for many regional NSW communities and increased visitation will play a key role in the state’s COVID-19 recovery.
“Prior to the COVID-19 pandemic, the regional visitor economy contributed $22.5 billion to tourism consumption and supported 99,600 direct jobs, more than half of the state’s visitor economy workforce,” Ayres said.
“Destination Networks play a key role in achieving our NSW Visitor Economy 2030 Strategy, including our target of $25 billion regional overnight visitor spend by 2030. We have the vision to make NSW the leading visitor economy in Asia Pacific, and this regional visitor economy is appropriately supported to achieve this.”
Changes to the Destination Network structure include:
- A new Destination Network for Central West NSW to increase resources for established visitor destinations including Bathurst, Orange and Mudgee
- Relocation of Snowy Valley Local Government Area from Destination Riverina Murray to Destination Southern NSW
- Destination Sydney North and Destination Sydney border the Southern with the City of Western Parkland
Changes to Destination Network boundaries will take effect from July 1, 2022.
The NSW Government established the original six Destination Networks in 2016 following a review of regional tourism to enhance regional stakeholder engagement and better support the regional NSW visitor economy. Destination Networks is Destination NSW’s regional NSW ‘shop’ and works closely with local government, tourism organizations and operators.
Destination NSW will work with visitor economy stakeholders in each region to implement the changes.