Now, formerly called Now TV, has announced a major setback that will give some customers a cheaper monthly bill and more content to watch without paying anything extra. Revealing the news exclusively to Express.co.uk, Now has confirmed that it is reducing the price of its Cinema subscriptions to £9.99 (was £11.99) and for all customers who pay for the entertainment. Will bundle a selection of kids channels for free. Membership.
That means those who subscribe to the Entertainment Bundle can now get a bunch of additional shows including Cook with Buddy, SpongeBob Square Pants, Pip & Posey, The Adventures of Paddington, and The Thunderman.
Unfortunately for sports lovers, Sky Sports is now keeping prices the same for customers whose 24-hour sports subscription is now living at £9.99 and month-long access is £33.99.
There’s even more good news for existing customers as Now is also adding a few extra features to its optional “Boost” add-on. This additional service now lets you stream shows and movies on multiple screens simultaneously (handy in busy homes with multiple TVs or smart devices) and beam footage to your TV in Full HD resolution.
Starting next month, Boost will also get on-demand, ad-free viewing via 5.1 surround sound and a 50fps makeover for silky smooth picture quality to all sports channels.
It’s worth noting that new Now customers will have to pay £5 for Boost instead of the current £3 per month, however, anyone who already subscribes will not be affected by this increase.
Now is giving all existing Entertainment members access to Boost with Kids membership without adding anything to their bill. Of course, if you want to skip your monthly spending, you can pay for a standard entertainment subscription and get kids shows for free. However, if you’re happy paying for it, Now will unlock Boost features in your account (so you’re essentially paying for Boost now that Kids is free).
There’s a lot to like about these changes, but there are a few things to be aware of. First, the Standalone Kids Pass is now being removed, so new customers will need to sign up for Entertainment to watch shows for younger viewers.
Now is also reducing the number of devices users can stream to simultaneously from two to one. If you want to watch a boxset on the iPad above, while younger family members watch one of their shows in the living room, that’s not possible without paying for Boost.
If you use now, you’ll receive a message from the firm in the coming weeks explaining what the changes mean with the update coming into effect from July.
Speaking about the shake-up, NOW a spokesperson told Express.co.uk: “Right now, we continually evaluate and invest in our content and product offerings to meet the evolving needs of our members. Having recently relaunched our brand, we are continuing this transformation by taking the opportunity to simplify our membership options while providing greater value for our members.
“The new Now offering will make it easier for members to access the world’s best entertainment, allowing them to choose the package that suits them, while avoiding the price increases in the original content subscription offer.”
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