cultural marketing agency 160over90over said on Wednesday that it has made strategic investments and partnered with obsidianworks, a marketing agency co-founded by the actor and producer Michael B Jordan.
ObsidianWorks was founded by Jordan and Chad Easterling, a marketing executive and Nike veteran. He leads the agency with a core team of senior leadership — including CAA alum and nonprofit consultant Rene Spelman, and creative and marketing agency veteran Bobby Moore III — who have worked with leaders reaching millennials, Gen-Zs and more. Has helped set up agency for global brands. multicultural community.
“Chad and I have been building the foundation of ObsidianWorks for years, and I am thrilled to take this venture to the next level,” said Jordan, Executive Chairman of ObsidianWorks. “Our goal is to bridge the gap between customers and culture. We will try to raise new voices and new perspectives in everything we do. 160over90 was the perfect partner to help advance our commitment to a new era of storytelling that opens the door to more inclusive, authentic stories and campaigns. “
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“Easterling, CEO of ObsidianWorks, said, “We created ObsidianWorks to bring something new, brave and different to aspiring brands. “An agency that reflects the diverse community we belong to, and reminds the industry that ‘multicultural marketing’ is mainstream marketing. We are proud to partner with 160over90 to expand our capabilities and help brands and talent from a wide range of storytellers and storytellers reach important communities, especially Gen-Zs and Millennials in new ways is. “
“Michael and Chad are exactly what we look for in partners: multihyphenates with vision, passion and courage,” said Ed Horn, president of 160over90. “They know what it takes to be caught and taken care of. We are very proud to have invested in ObsidianWorks’ growth and look forward to working with them to provide culturally relevant work that brands cannot find anywhere else. “
Jordan is represented by WME, M88 and Ziffren Brittenham LLP. WME and 160over90 are Endeavor companies. ObsidianWorks was mentored by Fort Greene Partners LLC, Stubbs Alderton & Markiles and Ziffran Brittenham LLP. 160over90 was advised by Latham & Watkins.
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