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New York Liberty star Sabrina Ionescu was named chief sports officer for Division Street, a company launched by Oregon alumni and donors, including Nike co-founder Phil Knight, to help Ducks athletes take advantage of the opportunities for name, image and equality.
“As an athlete navigating the world of branding and partnership myself, I see a real opportunity to give today’s college players more professional advice as they battle the new NIL landscape,” Ionescu said.
Knight is the most prominent member of the company who elaborates on his long-term connection– and in continuation of Nikes – with his alma mater.
Rosemary St. Clair, a former vice president and general manager of Nike Women, was named Division Street CEO, and another former Nike chief executive, Rudy Chapa, becomes chairman.
As part of her role with Division Street, Ionescu will hold quarterly seminars with athletes in Oregon to share her experiences and provide expertise.
The 23-year-old just missed out on what some of the best college stars have received as a result of NIL legislation.
Ionescu helped guide Oregon to the Final Four in 2019 and won the Naismith Player of the Year in 2020. When she left Eugene, she was one of the most famous players in college basketball.
Forbes‘Kristi Dosh told Matt Brown of SB Nation in November 2019 that the dynamic playmaker could probably have earned $ 2,000 to $ 5,000 monthly via her social media accounts alone. It does not take into account the money she may have received from more traditional recommendations.
That Wall Street JournalRachel Bachman spoke with Opendorse, who estimated that Connecticut second guard Paige Bueckers could hit $ 1 million annually. Bueckers already signed with Wasserman and filed a trademark for her “Paige Buckets” nickname.
In Oregon, star defensive end Kayvon Thibodeaux wasted no time in taking advantage of the new NIL rules. He partnered with eBay to auction off a work of art, released his own cryptocurrency, and signed a deal with United Airlines.