Selfridges Opens Christmas Store For 2021

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Just 12 weeks before Christmas, Selfridges London has opened its Christmas Store, stocked with everything you need to have an unforgettable festive season.

The opening of the Christmas Store on the fourth floor of the Oxford Street store follows the successful launch of festive decorations. two weeks ago, with a 225% increase in Christmas-related online searches and decoration sales. Some of the most popular searches on have been advent calendars, Christmas decorations, stocking fillers, and Christmas baskets.

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You can look forward to the Christmas countdown with a range of advent calendars covering over 50 choices in food, home, beauty, fashion, toys and accessories. There is also a huge demand for pet advent calendars that are new for 2021 as more households have become pet owners in the last 18 months.

Selfridges Christmas Store has a beautiful setting. decorations desirable, unique and more planet friendly. This year, there are more options than ever, 35% more than last year, you can choose from a total of 750 baubles. Prices range from £3 to £600 for a life-size fluffy baby moose. After launching its most informed Christmas Store to date last year, Selfridges has increased its collection by 10% and a total of 60% of products are now eligible for Project Earth labeling, organizing products that are better for people and for people. planet. Christmas decorations were hand-selected and sourced from independent and artisanal suppliers, up +125% for British brands compared to 2020.

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Sourcing from British suppliers means Selfridges can offer customers a 40% exclusive selection, making The Christmas Shop the ultimate destination for ornaments and decorations customers won’t find anywhere else. In addition, all socks and crackers in the collection are British made, and all cards and wraps are FSC certified. As people look to bright color schemes to bring fun and optimism into their homes, emerging trends in decoration and ornaments this year include neon, and nature-inspired schemes after a year when many rediscovered the power of nature and the outdoors.

Personalization will continue to be popular; The Christmas Store welcomes their Workshop with ornaments, hanging ornaments, stockings, Santa sacks and Christmas Eve Boxes. selfridges It will launch Christmas in all stores and on on October 28.

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