The “Little Free Library” genre was founded by the director of a local film festival.
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you have seen free blockbuster boxes. maybe you caught A book or thread From the Little Free Library. Get ready for the next newspaper box adaptation—one that’s tinted lime green and smells vaguely of onions.
It is called shrek box, And this is the new Philadelphia chief we didn’t need.
Bella Vista resident Will Keeper and his partner, Lauren Devlin, found the old newspaper box by the side of the road years ago, which was out of commission and filled with garbage. He picked it up and kept it in his backyard for some time, until he thought of a higher purpose for the information dissemination artifact.
He painted it green, decorated it with the phrase “from our swamp for you” and added the likeness of the animated ogre to his uncomfortable little vest.
Placing it outside his home on 7th Street between Pasyank and Washington, Keeper charged the Philadelphians with a new mission on May 10:
“Leave a Shrek, take a Shrek.”
Why? For Keeper, the more appropriate question is why not. Shrek simply has a “big meme cult following,” Keeper explained. “It’s just a weird random thing.”
In its three days of existence, Confusing Order produced Shrek DVDs, Handmade Pictures, and onion. Box also gone viral on tiktok, more than 100,000 views in about 24 hours. The keeper said that he could hear the chirping throughout the day, with the sound of passers-by carefully opening and closing the box to see what’s inside.
“It really blew up,” the keeper said. “When I did it, I didn’t know. I thought it would sit right there and maybe get some laughs. But with everything online, it’s just non-stop outside my apartment.”
Box also got Seal of Approval from South Fellini, the Passyunk shop that runs one of Philly’s free blockbuster boxes.
If you peek into the box for yourself, you’ll see that it suggests donating to the Venmo account @PhillyUnnamed. FYI: This is the keeper’s personal Venmo account, which is also linked to the non-profit organization Philadelphia Anonymous Film Festival.
The Indie Film Festival is in its sixth year, and the keeper is its executive director. he is Currently fundraising For the annual event to be held in September.
Although Shrek shares a Venmo account with the Box Film Festival, Keeper insists that the two are separate. If he receives a donation associated with the box, he said, he will use the cash to install new Shrek boxes across town.
“It cost me money to put it together, so I thought if people wanted to donate they could,” the keeper said. “It’s just something fun to do. It’s really giving me great pleasure. I’m glad everyone is benefiting from it.”
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