May 6, 2021


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South African design and digital advisory firm is investing € 1m in Irish expansion

Lucky Beard Dublin. Credit: Conor McCabe Photography

Looking to hire 10 full user experience and digital product design




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Lucky Beard is investing € 1.1 million in its Irish operations. The South African firm employs 65 people with strategy, brand, product and design experience, with 18 deployed at its European headquarters in Dublin. The company will take another 10 this year in full user experience and digital product design.

As the pandemic continues to accelerate digital adoption in many industries, the company believes there is a huge opportunity for Irish SMEs to realize their full potential in an increasingly digital economy.

“The pandemic has put digital emphasis, especially on sectors such as retail, healthcare, fintech, edtech and telco,” said Adam Oberem, co-founder and CEO of Lucky Beard. “Those who act early and are willing to experiment are seeing the greatest success. There is a tremendous opportunity for organizations in Ireland to take full advantage of this in the next normal and dramatically improve their performance and growth with smart innovation. digital.


“By empowering Lucky Beard’s team of expert designers, strategists and engineers, we aim to help businesses take advantage of our global experience in delivering disruptive and agile digital innovation solutions.”

“Lucky Beard is all about co-creating with our partners,” said Ireland managing director Elaine Devereux. “We are small by design and intend to stay that way. By mixing both the arms of design and business product design, we are able to help companies realize meaningful and impactful change quickly. “

In addition to operating in Dublin, Lucky Beard has offices in London, Johannesburg and Pretoria.

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