How a new generation of card enthusiasts is changing a market

A new harvest of entrepreneurs is investing heavily in the fact that trading cards are no longer just hobbies’ collectibles, they are serious investment assets. In this section of niche markets, the WSJ talks to entrepreneurs who have succeeded in the booming trading market. Photo Illustration: Alexander Hotz / WSJ .

How New Generation Card Enthusiasts Are Transforming the Market

A new crop of entrepreneurs are betting big that trading cards are no longer just hobby collectibles but serious investment assets. In this episode of Niche Markets, the WSJ talks to entrepreneurs who have found success in the booming trading market. Photograph by Alexander Hotz/WSJ .