StockX has a new brand ambassador – UConn women’s basketball star Paige Bueckers.
Bueckers signed a multi-year partnership with name, image and resemblance to the global e-commerce platform for sneakers, toys, electronics and apparel, the company announced Wednesday.
“My partnership with StockX is about justice and authenticity,” the reigning 2021 Wooden Award winner told ESPN. “It’s about products I love, and about shedding light on all the creative things that drive culture. I’m here to celebrate them and invest with StockX in ensuring that women and female athletes are prioritized, exalted and recognized. for their style and their leadership. “
StockX told Forbes that through the partnership they seek to highlight women’s sports and will work with Bueckers on community-driven initiatives.
“We are committed to providing a platform for female athletes to not only showcase their personal style, interests and values, but also to reinforce their voices and connect with their communities,” StockX CMO Deena Bahri told Forbes. “Paige is not afraid to stand up for what she believes in and speak for change that is perfectly aligned with our cultural values of remaining committed to what is right and building a legacy.”
Bueckers also reportedly filed a trademark application for her nickname, Paige Buckets, on July 13th. Her application said the brand would be used for “athletic apparel, namely shirts, pants, jackets, footwear, hats and caps, athletic uniforms.”
During her first year with the Huskies in 2020-21, she averaged 20 points and 5.8 assists per game. match. Bueckers scored 20 points on 14 different occasions as a rookie, and she got 18 points in UConn’s Final Four loss to Arizona.
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